Kinetic typography is the technical name for "moving text" - it is an animation technique that fuses motion and texts to express various ideas using video animation.
Purposes of kinetic typography:
- Capture attention
- Set a tone/mood
- Entertain and make the video more engaging
- Evoke a particular idea or emotion
- Extremely versatile and easy to fit in
However, this technique cannot be used as much because it is too catchy and light especially in a depressing topic like Human Trafficking. It can be used rarely and must be monitored carefully, so the idea expressed will be appropriate and not incongruous.
Some examples below:
Techniques of Kinetic Typography - Layering Slides
This technique is very useful as it shows clever motion from the text. It is used by duplicating the first slide to the second and third, shrinking or expanding it appropriately, then splitting it to different shapes.
Cool Zooming Effects
The first method is to create layers and make sure that the text/image is fitting and appropriate. Then, select a portion of the text/image that you want to zoom in on. Crop the area that you are zooming in You can play around with the multiple zoom effects and change some of the settings sensibly. Align the text/image appropriately. Afterwards, add zoom lines and animations that you prefer, to make the perfect, catchy zoom effect.
Some examples of zooming effects:
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